AEG – Olympia – Optima: Büromaschinen aus Erfurt 1924-2004

Eberhard Lippmann (Author)

The VEB Optima Büromaschinenwerk Erfurt was not only one of the biggest producers of writing and office machines in the GDR but also one of the most important employers in Erfurt. 200 photographs reveal the versatile history of AEG, Olympia and Optima from 1924 to 2004. The focus is on the employees, their jobs and their leisure, as well as the development of the plant as well as the products.
Eberhard Lippmann, born in 1943, is an expert in the company's history. He joined Optima in 1960 as a trainee and spent his entire professional life until the end of 2004 in the company. The engineer for fine mechanics in retirement is engaged in the association for the history and antiquarian art of Erfurt and as ground conservationist.

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The Design of Everyday Things: Revised and Expanded Edition

Don Norman (Author)

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.

In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how—and why—some products satisfy customers while others only frustrate them.

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The Revenge of Analog: Real Things and Why They Matter

David Sax (Author)

One of Michiko Kakutani's (New York Times) top ten books of 2016
A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again. Behold the Revenge of Analog.
David Sax has uncovered story after story of entrepreneurs, small business owners, and even big corporations who've found a market selling not apps or virtual solutions but real, tangible things. As e-books are supposedly remaking reading, independent bookstores have sprouted up across the country. As music allegedly migrates to the cloud, vinyl record sales have grown more than ten times over the past decade. Even the offices of tech giants like Google and Facebook increasingly rely on pen and paper to drive their brightest ideas.
Sax's work reveals a deep truth about how humans shop, interact, and even think. Blending psychology and observant wit with first-rate reportage, Sax shows the limited appeal of the purely digital life-and the robust future of the real world outside it.

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Typewriter: The History – The Machines – The Writers

Tony Allan (Author)

Personal computers may have replaced the typewriter in most homes and offices, but the venerable writing machine is currently staging a comeback. From portable models that hipsters are snapping up in Urban Outfitters to Tom Hanks's bestselling app that recreates the manual experience on a tablet, the typewriter has never been so hot. This celebration of the typewriter covers what a platen knob is, why QUERTY won out over other arrangements of keys, which authors loved (or loathed) their typewriters, and much more.
A gift book with yellowed paper and typewriter fonts for a cool vintage look
Timeline of the typewriter features key models
Foreword by Paul Schweitzer of Gramercy Typewriter Co.

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Antique Typewriters: From Creed to Qwerty

Michael H. Adler (Author)

Typewriter collectors everywhere have praised this stimulating study. New insights into the origins of the typewriter and its history are illustrated with 279 wonderful photos. The book also includes comprehensive directories of typewriter inventions, makes, and models, and a guide to values with advice on buying and collecting.

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Typewriter: A Celebration of the Ultimate Writing Machine

Paul Robert (Author), Peter Weil (Author)

The connoisseur's guide to the typewriter, entertaining and practical
Favored by many famous and upcoming writers and poets as their tool of choice, and benefitting from the nostalgia of steampunk and Mad Men, typewriters (like vinyl) have experienced a resurgence—especially among hipsters. This fascinating book celebrates that renaissance through images of the most beautiful, curious, elaborate, and heralded typewriters in history, along with the stories of people who have created and used these beloved machines. Written by two typewriter collectors and experts, it features 125 color photographs tracing the typewriter’s evolution from the nineteenth through the twentieth centuries—ending with the advanced IBM Selectric—along with print advertisements, vintage photographs, patents, and other memorabilia.

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The Typewriter Revolution: A Typist’s Companion for the 21st Century

Richard Polt (Author)

The connoisseur's guide to the typewriter, entertaining and practical
What do thousands of kids, makers, poets, artists, steampunks, hipsters, activists, and musicians have in common? They love typewriters―the magical, mechanical contraptions that are enjoying a surprising second life in the 21st century, striking a blow for self-reliance, privacy, and coherence against dependency, surveillance, and disintegration. The Typewriter Revolution documents the movement and provides practical advice on how to choose a typewriter, how to care for it, and what to do with it―from National Novel Writing Month to letter-writing socials, from type-ins to typewritten blogs, from custom-painted typewriters to typewriter tattoos. It celebrates the unique quality of everything typewriter, fully-illustrated with vintage photographs, postcards, manuals, and more.
50 color photographs.

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